Bhaka reSan Jose rakatumidzazve zvinhu zvaro zvakabikwa kuti "mochi cake" mushure mekunge Third Culture Bakery yakumbira CA Bakehouse kuti irege kushandisa izwi rekuti "mochi muffin."
CA Bakehouse, bhekari diki, rinotungamirwa nemhuri muSan Jose, rakanga rave richitengesa mochi muffins kwemakore maviri apo tsamba yekumisa nekurega yakasvika.
Tsamba inobva kuBerkeley's Third Culture Bakery inokumbira CA Bakehouse kuti irege kushandisa izwi rekuti "mochi muffin" nekukasika kana kuti ichatongwa. Third Culture yakanyoresa izwi iri sechiratidzo chekutengeserana muna 2018.
Kevin Lam, muridzi weCA Bakehouse, anoshamisika kuti haasi kungotyisidzirwa nemutemo chete asi kuti izwi rakajairika kudaro - tsananguro yezvikafu zvinonaka zvemupunga zvinobikwa mugaba remamuffin - rinogona kutumidzwa zita rechiratidzo.
"Zvakafanana nekutengesa chingwa chisina kurongeka kana mamuffin emabhanana," akadaro Lam. "Tiri kutanga, tiri bhizinesi diki remhuri kana tichienzanisa navo. Saka zvinosuwisa kuti takachinja zita redu."
Kubva apo Third Culture yakagamuchira chiratidzo chehurumende chechinhu chayo chinokudzwa, mabhizinesi ekubika chingwa ave achishanda chinyararire kumisa maresitorendi, vabiki uye vanonyora mablog ezvekudya munyika yese kuti vasashandise izwi rekuti mochi muffins. Chitoro cheramen cheAuckland chakagamuchira tsamba yekumira-uye-kurega kubva kuThird Culture makore mashoma apfuura, akadaro mumwe muridzi wekambani Sam White. Mabhizinesi akawanda akagamuchirawo tsamba kubva kuThird Culture muna Kubvumbi, kusanganisira bhizinesi diki rekubika chingwa mudzimba muWorcester, Massachusetts.
Vanhu vanenge vese vakataurwa navo vakabvuma nekukurumidza ndokuchinja zita rezvigadzirwa zvavo — CA Bakehouse ikozvino yava kutengesa "makeke emochi," semuenzaniso — vachitya kugovana nekambani hombe, ine zviwanikwa zvakawanda inotengesa mamuffin emochi munyika yese. Kambani iyi yakatanga hondo yerudzi rwayo.
Zvinomutsa mibvunzo pamusoro pekuti ndiani anogona kuva muridzi wedhishi rekubika, hurukuro refu uye inopisa munyika yemaresitorendi nemaresipi.
CA Bakehouse muSan Jose yakatumidzwa zita idzva rekuti Mochi Muffins mushure mekugamuchira tsamba yekumira uye kurega kubva kuThird Culture Bakery.
Wenter Shyu, mumwe wevaridzi veThird Culture, akati akaziva kare kuti bhekari rinofanira kuchengetedza chigadzirwa charo chekutanga uye chinonyanya kufarirwa. Third Culture yava kuhaya magweta kuti atarisire zviratidzo zvekutengeserana.
"Hatisi kuedza kuzviti tiri vega veshoko rekuti mochi, mochiko kana muffin," akadaro. "Inyaya yechigadzirwa chimwe chete chakatanga bhekari redu chikaita kuti tive nemukurumbira. Ndiyo nzira yatinobhadhara nayo mabhiri edu nekubhadhara vashandi vedu. Kana mumwe munhu akagadzira muffin yemochi yakaita seyedu uye (ari) kuitengesa, ndizvo zvatinoda."
Vazhinji vevabiki nevablogu vezvekudya vakataurwa navo nezvenyaya iyi vakaramba kutaura pachena, vachitya kuti kuita izvi kwaigona kutungamira kumatare edzimhosva netsika dzechitatu. Muridzi webhizinesi reBay Area anotengesa mochi muffins akati anga achitarisira tsamba kwemakore achitya. Apo bhekari reSan Diego rakaedza kurwisana muna 2019, Third Culture yakamhan'arira muridzi wacho nekuda kwekutyora mitemo yekutengeserana.
Sezvo nhau dzetsamba yekurega kuita zvechikafu dzichipararira pakati pevabiki senzvimbo yekutaura nezvemadessert, hasha dzakamuka muboka reFacebook rine nhengo 145,000 rinonzi Subtle Asian Baking. Vazhinji venhengo dzaro vabiki nevabloggi vane mabikirwo avo ekugadzira mochi muffins, uye vari kunetseka nezvemuenzaniso wezvinhu zvakabikwa TM zvakadzika midzi muchikafu chinowanika kwose kwose, hupfu hwemupunga hunonaka, hunotangira kubva pakutanga. Tsika nhatu dzaivapo kare.
"Tiri nzanga yevanhu vanofarira kubika muAsia. Tinoda mochi yakagochwa," akadaro Kat Lieu, muvambi weSubtle Asian Baking. "Ko kana rimwe zuva tikatya kugadzira chingwa chebhanana kana makuki emiso? Tinofanira kugara tichitarisa kumashure totya kumira tomira, kana kuti tinogona kuramba tichigadzira zvinhu zvitsva uye takasununguka here?"
Mamuffin eMochi haasiyaniswi nenyaya yetsika yechitatu. Muridzi weimwe kambani Sam Butarbutar akatanga kutengesa mamuffin ake erudzi rweIndonesia kuzvitoro zvekofi zveBay Area muna 2014. Ava kufarirwa zvekuti iye nemurume wake Shyu vakavhura bhekari muBerkeley muna 2017. Vakawedzera kusvika kuColorado (nzvimbo mbiri dzakavharwa) neWalnut Creek, nehurongwa hwekuvhura mabhekari maviri muSan Francisco. Vanyori vezvekudya vazhinji vane maresipi emochi muffin akafuridzirwa netsika dzechitatu.
Mamuffin ave chiratidzo chetsika dzechitatu munzira dzakawanda: kambani inosanganisira vanhu vose inotungamirwa nevaviri vekuIndonesia nevekuTaiwan vanogadzira zvihwitsi zvinofemerwa netsika dzavo dzechitatu. Zvakare ndezvemunhu oga: Kambani iyi yakavambwa naButarbutar naamai vake, avo vaibika zvihwitsi, avo vaakagura hukama navo mushure mekunge auya kumhuri yake.
Kune Third Culture, mamuffin emochi "anopfuura kungova keke," tsamba yavo yekumira-uye-kurega inoti. "Nzvimbo dzedu dzekutengesa inzvimbo uko kune misiyano yakawanda yetsika nekuzivikanwa uye inobudirira."
Asi zvavewo chigadzirwa chinoyemurika. Sekureva kwaShyu, Third Culture yaitengesa ma mochi muffins akawanda kumakambani ayo aizozogadzira mhando dzawo dzezvinhu zvakabikwa.
"Pakutanga, tainzwa takasununguka, takachengeteka uye takachengeteka nechiratidzo ichi," akadaro Shyu. "Munyika yezvekudya, kana ukaona zano rakanaka, unorishandisa online. Asi ... hapana kurumbidzwa."
Muchitoro chidiki muSan Jose, CA Bakehouse inotengesa mazana emakeke emochi pazuva ane manakiro akadai seguava nenzungu dzemabhanana. Muridzi wacho aifanira kuchinja zita redhizeti pazviratidzo, mabhurocha uye pawebhusaiti yebhekari - kunyangwe resipi yacho yagara iripo kubva Lam achiri kuyaruka. Zvinyorwa zvepasocial media zvinotsanangura izvi senzira yavo yekubika keke rehupfu hwemupunga reVietnamese bánh bò. Amai vake, avo vakashanda muindasitiri yekubika muBay Area kwemakore anopfuura makumi maviri, vakashamiswa nepfungwa yekuti kambani inogona kuratidza chimwe chinhu chakajairika kudaro, akadaro.
Mhuri yekwaLim inonzwisisa chishuwo chekuchengetedza zvinhu zvinonzi zvepakutanga. Vanoti ndiro bhizimisi rekutanga rekuAmerica kutengesa mawaffle ekuSouth Asia ane flavour yepandan kuLe Monde, bhekari remhuri yekare muSan Jose, iro rakavhurwa muna 1990. CA Bakehouse inozviisa pachayo se "mugadziri wewaffle yegirini yekutanga."
"Tave tichiishandisa kwemakore makumi maviri, asi hatina kumbobvira tafunga kuitengesa nekuti izwi rinowanzo shandiswa," akadaro Lam.
Kusvika pari zvino, bhizinesi rimwe chete ndiro rinoita serakaedza kupikisa chiratidzo ichi. Stella + Mochi vakaisa chikumbiro pakupera kwa2019 kuti vabvise chiratidzo cheThird Culture chemochi muffin mushure mekunge bhekari reBay Area rakumbira Stella + Mochi wekuSan Diego kuti arege kushandisa izwi iri, zvinyorwa zvinoratidza. Vanoti izwi iri rakanyanya kutaurwa kuti harisi rechiratidzo chekutengeserana.
Sekureva kwemagwaro edare, Third Culture yakapindura nemhosva yekutyora mitemo yekutengeserana ichiti kushandiswa kwema mochi muffins nekambani yekubika yeSan Diego kwakakonzera kuvhiringidzika kwevatengi uye kwakakonzera kukuvara "kusingagadzirisiki" mukurumbira weThird Culture. Nyaya yacho yakagadziriswa mukati memwedzi yakati wandei.
Magweta eStella + Mochi akati zvibvumirano zvechibvumirano ichi zvaive zvakavanzika uye akaramba kutaura. Muridzi weStella + Mochi akaramba kubvunzurudzwa, achiti chibvumirano chekusaburitsa pachena nyaya yacho.
"Ndinofunga kuti vanhu vanotya," akadaro Jenny Hartin, director wezvekutaurirana wewebsite yekutsvaga mabikirwo Eat Your Books. "Haudi kukonzera dambudziko."
Nyanzvi dzezvemitemo dzakabatwa neThe Chronicle dzakabvunza kana chiratidzo cheThird Culture chemochi muffin chingapona kana chambomiswa mudare. Gweta rezvepfungwa Robin Gross, riri muSan Francisco, rakati chiratidzo ichi chakanyorwa pane register yekuwedzera yeUS Patent and Trademark Office kwete pane register huru, zvichireva kuti hachikodzeri kuchengetedzwa zvakasarudzika. Master Register yakachengeterwa zviratidzo zvinoonekwa sezvakasiyana uye nekudaro zvinowana dziviriro yakawanda yepamutemo.
"Semaonero angu, chikumbiro cheThird Culture Bakery hachizobudiriri nekuti chiratidzo chayo chekutengesa chinotsanangura chete uye hachigone kupihwa kodzero dzakasarudzika," Gross akadaro. "Kana makambani asingabvumidzwe kushandisa mazwi anotsanangura kutsanangura zvigadzirwa zvavo, mutemo wechiratidzo chekutengesa unopfuura mwero uye unotyora kodzero yekutaura nerusununguko."
Kana zviratidzo zvekutengeserana zvichiratidza "kusiyana kwakawanikwa, zvichireva kuti kushandiswa kwazvo kwazadzisa kutenda mupfungwa dzemutengi kuti chete ndiye anoshandisa izwi rekuti 'mochi muffin'," Gross akadaro, "zvichava zvakaoma kutengesa. , nekuti mamwe mabhekari anoshandisawo izwi iri."
Third Culture yakanyorera zviratidzo zvekutengeserana zvezvimwe zvigadzirwa zvakawanda asi haina kukwanisa kuzviwana, zvinosanganisira "mochi brownie", "butter mochi donut" uye "moffin". Mamwe mabhekari ane mazita ekutengeserana akanyoreswa kana mazano chaiwo, akadai seCronut yakakurumbira paNew York City bakery Dominique Ansel, kana Mochissant paRolling Out Cafe, pastry yehybrid mochi croissant inotengeswa kumabhekari muSan Francisco. Hondo yekutengeserana iri kutanga pakati pekambani yeCalifornia cocktail nekambani yeDelaware candy pamusoro pekodzero dze "hot chocolate bomb." Third Culture, iyo inopa turmeric matcha latte yaimbonzi "Golden Yogi," yakaitumidza zita idzva mushure mekugamuchira tsamba yekumira-uye-kurega.
Munyika umo mabikirwo emazuva ano apararira pasocial media, Shyu anoona zviratidzo zvebhizinesi sepfungwa dzebhizinesi. Vari kutotengesa zvigadzirwa zvemangwana zvisati zvaonekwa pamasherufu ekubika chingwa.
Parizvino, vabiki vechingwa nevabloggi vezvekudya vanga vachiyambirana kuti vasashambadzire chero rudzi rwedhizeti remochi. (Madonati emochi akakurumbira izvozvi zvekuti pasocial media azere nemabhekari matsva akawanda uye mabikirwo.) Papeji reFacebook reSubtle Asian Baking, zvinyorwa zvinoratidza mamwe mazita ekudzivirira kuendeswa kumatare edzimhosva—mochimuffs, moffins, mochins—— zvakakonzera mashoko akawanda.
Vamwe veboka reSubtle Asian Baking vakanyanya kushushikana netsika dzinoshandiswa nebhekari, iro rinoratidzika kunge rine chimwe chinhu, hupfu hwemupunga hunoshandiswa kugadzira mochi, hune midzi yakadzika mutsika zhinji dzekuAsia. Vakakurukura nezvekuramba tsika dzechitatu, uye vamwe vakasiya wongororo dzisina kunaka papeji rebhekari reYelp.
"Kana mumwe munhu aizotengesa chimwe chinhu chine tsika kana kuti chine zvachinoreva," senge dessert halo halo yekuPhilippines, "saka handingakwanise kugadzira kana kuburitsa resipi yacho, uye ndaizogumbuka zvikuru nekuti yagara iri mumba mangu kwemakore," anodaro Bianca Fernandez, uyo anomhanyisa blog rezvekudya rinonzi Bianca muBoston. Munguva pfupi yapfuura akadzima chero chinhu chakanyorwa nezve mochi muffins.
Elena Kadvany is a staff writer for the San Francisco Chronicle.Email: elena.kadvany@sfchronicle.com Twitter: @ekadvany
Elena Kadvany achabatana neSan Francisco Chronicle muna 2021 semunyori wenhau dzezvekudya. Kare, aive munyori wePalo Alto Weekly pamwe chete nedzimwewo zvinyorwa zvinotsanangura nezvemaresitorendi nedzidzo, uye akatanga chinyorwa chePeninsula Foodie restaurant nenewsletter.
Nguva yekutumira: Chikunguru-30-2022