Bakery yeSan Jose yakatumidza zita rekuti "mochi cake" mushure meChetatu Tsika Bakery yakakumbira CA Bakehouse kuti irege kushandisa izwi rekuti "mochi muffin."
CA Bakehouse, diki, bhisiki remhuri muSan Jose, anga achitengesa mochi muffin kweanenge makore maviri pakasvika tsamba yekumisa nekusiya.
Tsamba kubva kuBerkeley's Third Culture Bakery inokumbira CA Bakehouse kuti ibve yamira kushandisa izwi rekuti "mochi muffin" kana kutarisana nematare emutemo. Tsika yechitatu yakanyoresa izwi sechiratidzo muna 2018.
Kevin Lam, muridzi weCA Bakehouse, anokatyamadzwa kuti haasi kungotyisidzirwa zviri pamutemo asi kuti izwi rakajairwa - tsananguro yezvikafu zvemupunga zvinonamira zvakabikwa muffin tin - inogona kutengeswa.
"Zvakangofanana nekuisa chiratidzo chechingwa chisina chinhu kana mabhanana mamuffin," akadaro Lam.” Tichangotanga, tingori bhizinesi remhuri duku kana tichienzaniswa navo.
Sezvo Third Culture yakagamuchira mucherechedzo wemubatanidzwa wechigadzirwa chayo chechiratidzo, mabheki anga achishanda chinyararire kumisa maresitorendi, vanobika chingwa uye mablogi echikafu munyika yose kubva pakushandisa izwi rekuti mochi muffins. The Auckland ramen shop yakagamuchira tsamba yekumira-uye-kurega kubva kuTsika yechitatu makore mashoma apfuura, akadaro muridzi wemubatanidzwa Sam White. Mafungu emabhizimisi akagamuchirawo mabhii, kusanganisira bhizinesi reThird House, Massachusetts.
Anenge munhu wese akafonerwa akakurumidza kutevedzera uye akachinja zvigadzirwa zvavo - CA Bakehouse yava kutengesa "makeke emochi," semuenzaniso - vachitya kudhumhana nekambani yakakura, ine zviwanikwa inotengesa mochi muffin munyika yose. Iyo kambani yakatanga hondo yemhando.
Inomutsa mibvunzo pamusoro pekuti ndiani angave muridzi wendiro yekubika, hurukuro yenguva refu uye inopisa muresitorendi uye nyika yekubikira.
CA Bakehouse muSan Jose yakatumidza zita rekuti Mochi Muffins mushure mekugamuchira tsamba yekumira uye yekurega kubva kuChetatu Tsika Bakery.
Wenter Shyu, muridzi wekambani yeTatu Culture, akati akaziva kare kare kuti bhekari inofanira kuchengetedza chigadzirwa chayo chekutanga uye chinonyanya kufarirwa.
"Hatisi kuedza kutaura kuti shoko rokuti mochi, mochiko kana kuti muffin nderipi," akadaro. "Ndezvechigadzirwa chimwe chete chakatanga bheka redu uye chakaita kuti tive nemukurumbira. Ndiwo mabhadhariro atinoita mabhiri edu uye kubhadhara vashandi vedu. Kana mumwe munhu akagadzira mochi muffin inoita seyedu uye (iri) kuitengesa, ndizvo zvatiri kutsvaga."
Vazhinji vevabiki nevabiki vezvikafu vakasangana nenyaya iyi vakaramba kutaura pachena, vachitya kuti kuita izvi kunogona kutungamirira kumutemo netsika yechitatu.Muridzi webhizimisi weBay Area anotengesa mochi muffins akati anga achitarisira tsamba kwemakore.Apo bhaka reSan Diego rakaedza kurwisana zvakare muna 2019, Third Culture akamhan'arira muridzi wacho nekuda kwekutyora chiratidzo chekutengeserana.
Sezvo nhau dzekupedzisira-kurega-uye-kurega tsamba yakapararira pakati pevabiki senge network yezevezeve dzedessert, hasha dzakaputika muboka reFacebook re145,000-nhengo inonzi Subtle Asian Baking.Vazhinji venhengo dzayo vabiki uye mablogiki ane mabikirwo avo e mochi muffin, uye vari kunetseka nezve precedent ye TM yakabikwa, yakabikwa zvakanaka. glutinous mupunga hupfu, iyo inodzokera kune yekutanga Tsika nhatu dzakavapo kare.
"Isu tiri nzanga yevanyanyisi vekuAsia. Tinoda mochi yakagochwa," akadaro Kat Lieu, muvambi weSubtle Asian Baking. "Ko kana rimwe zuva tichitya kugadzira chingwa chebhanana kana miso cookies? Tinofanira kugara tichitarisa kumashure uye kutya kumira uye kumira, kana kuti tinogona kuramba tichigadzira uye takasununguka?
Mochi muffins hazviparadzaniswe kubva munhau yetsika yechitatu.Co-muridzi Sam Butarbutar akatanga kutengesa mamuffin ake echiIndonesian kuBay Area coffee shops muna 2014.Ave akakurumbira zvekuti iye nemurume wake Shyu vakavhura bhaka muBerkeley muna 2017.Vakawedzera muColorado (nezvirongwa zviviri muCreek zvakavharwa) Francisco.Mazhinji mablogi echikafu ane mochi muffin mabikirwo akafuridzirwa netsika dzechitatu.
Mamuffin ane nzira dzakawanda ave chiratidzo chemhando yechitatu yetsika: kambani inosanganisirwa inotungamirwa nevakaroora veIndonesia neTaiwanese inogadzira masiwiti inofemerwa nehunhu hwavo hwechitatu.Izvowo zvemunhu oga: Kambani iyi yakavambwa naButarbutar naamai vake, vaigadzira dhizeti, vaakacheka naye hukama mushure mekunge abuda kumhuri yake.
Kune Chechitatu Tsika, mochi muffin "inopfuura keke," yavo yakajairwa yekumira-uye-kurega tsamba inoverengwa.
Asi zvakare chave chigadzirwa chinoyemurika.Maererano naShyu, Tsika Yetatu yakatengesa mahosele mochi muffin kumakambani aizogadzira ega ega ezvakabikwa zvinhu.
"Pakutanga, tainzwa takasununguka, takachengeteka uye takachengeteka nechiratidzo," Shyu akadaro." Munyika yezvekudya, kana ukaona zano rakanaka, unorimhanyisa online. Asi ... hapana chikwereti."
Muchitoro chidiki muSan Jose, CA Bakehouse inotengesa mazana emakeke e mochi pazuva mune zvinonaka segwavha nenzungu dzebhanana.Muridzi aifanira kuchinja zita redhizeti pazviratidzo, mabhurocha uye webhusaiti yepakery - kunyangwe iyo resipi yave iri kumba kubva Lam achiri kuyaruka.Social media posts inotsanangura seyavo spin pabistainh cake muindasitiri yemupunga yeVietnamese yakashanda. muBay Area kweanopfuura makore makumi maviri, akavhiringidzwa nepfungwa yekuti kambani inogona kutengesa chimwe chinhu chakajairika, akadaro.
Mhuri yekwaLim inonzwisisa chishuwo chekuchengetedza mabasa anonzi ekutanga. Vanozviti ndivo bhizinesi rekutanga reAmerica kutengesa mawaffle ekuSouth Asia ane pandan-flavored kuLe Monde, bhaka rekare remhuri muSan Jose, iro rakavhurwa muna 1990. CA Bakehouse inozviisa pachayo se "musiki weiyo yekutanga green waffle."
"Tave tichiishandisa kwemakore makumi maviri, asi hatina kumbofunga kuitengesa nekuti inguva yakajairika," Lam akadaro.
Kusvika pari zvino, bhizinesi rimwe chete rinoratidzika kunge rakaedza kupikisa mucherechedzo.Stella + Mochi akaisa chikumbiro mukupera kwa2019 kuti abvise Third Culture's mochi muffin trademark mushure mekunge Bay Area bakery yakakumbira San Diego's Stella + Mochi kuti arege kushandisa izwi, marekodhi anoratidza.
Sekureva kwezvinyorwa zvedare, Tsika yechitatu yakapindura nemhosva yekutyora chiratidzo chekutengeserana ichiti kushandiswa kwebiki reSan Diego mochi muffin kwakakonzera kuvhiringidzika kwevatengi uye kwakakonzera kukanganisa "kusagadzirisika" kumukurumbira weTsika yechitatu. Mhosva yakagadziriswa mukati memwedzi.
Magweta aStella + Mochi akati zvisungo zvekugadzirisa izvi zvaive zvakavanzika uye akaramba kutaura.
"Ini ndinofunga vanhu vari kutya," akadaro Jenny Hartin, director wezvekufambiswa kwemashoko kunzvimbo yekutsvaga resipi Idya Mabhuku Ako. ”Haudi kukonzera dambudziko.
Nyanzvi dzezvemitemo dzakataurwa neThe Chronicle dzakabvunza kana mucherechedzo weThird Culture's mochi muffin ungapukunyuka kupikisa kwedare. Gweta reSan Francisco-based intellectual property Robin Gross akati chiratidzo ichi chakanyorwa paUS Patent neTrademark Office's supplement registration kwete rerejista huru, zvichireva kuti haikodzere kuchengetedzwa kwega.The Mastermark Registration yepamutemo inocherechedzwa kuti inochengeterwa zvekutengeserana zvakanyanya.
"Sekuona kwangu, chirevo cheThird Culture Bakery hachizobudirira nekuti chiratidzo chayo chinotsanangura uye hachikwanise kupihwa kodzero dzakakwana," akadaro Gross.
Kana zviratidzo zvichiratidza "mutsauko wakawanikwa, zvichireva kuti kushandisa kwavo kwazadzisa chitendero mupfungwa dzemutengi kuti ndiyo chete inoshandisa izwi rekuti 'mochi muffin'," akadaro Gross, "ichange yakaoma kutengesa. , nekuti mamwe mabheki anoshandisawo izwi."
Third Culture yakatsvaga zviratidzo zvezvimwe zvinhu zvakawanda asi haana kukwanisa kuzviwana, zvinosanganisira "mochi brownie", "butter mochi donut" uye "moffin".Mamwe mabheki akanyoresa mazita ekutengeserana kana mamwe mazano chaiwo, akadai seCronut ane mukurumbira kuNew York City bakery Dominique Ansel, kana Mochissant paRolling Out Cafe, a hybrid trader pastry muSan Francisco. kubikwa pakati pekambani yeCalifornia cocktail nekambani yeDelaware zvihwitsi pamusoro pekodzero dze "bhomba rechokoreti rinopisa." Tsika yechitatu, iyo inoshandisa turmeric matcha latte yakambodanwa kuti "Golden Yogi," yakaitumidza zita mushure mekutambira tsamba yekumisa-uye-kurega.
Munyika umo mabikirwo emazuva ano anoenda kuhutachiona pasocial media, Shyu anoona zviratidzo sebhizinesi zvakajairika.Vave kutotengesa zvigadzirwa zveramangwana izvo zvisati zvaonekwa pamasherufu ekubheka.
Parizvino, vabiki vezvingwa uye mablogi echikafu vave vachinyeverana kuti vasakurudzira chero rudzi rwemochi dessert. (Mochi donuts yakakurumbira iye zvino zvokuti nhepfenyuro yemagariro evanhu yakazara nemabiki matsva akawanda uye mabikirwo.) Pa Facebook Peji ye Facebook, zvinyorwa zvinokurudzira mamwe mazita kuti adzivise chiito chepamutemo-mochimuffs, moffins, mochins--yakaita mazano akawanda.
Dzimwe nhengo dzeAsia Baking dzakanyanya kukanganiswa netsika nemagariro ebheka, iyo inoratidzika kunge ine chigadziro, hupfu hwemupunga hunotapira hunoshandiswa kugadzira mochi, iyo ine midzi yakadzika mutsika dzakawanda dzeAsia.Vakakavadzana vachiramba tsika dzechitatu, uye vamwe vakasiya ongororo isina kunaka yenyeredzi imwe papeji yeYelp yebhakery.
"Kudai mumwe munhu aizoisa chiratidzo chechimwe chinhu chetsika kana kuti chine revo," chakadai semuFilipino dessert halo halo, "saka ndaisazokwanisa kugadzira kana kuburitsa resipi, uye ndaizogumbuka kwazvo nekuti yanga iri mumba mangu kwemakore," anodaro Bianca Fernandez, uyo anomhanyisa blog yezvekudya inonzi Bianca muBoston. Munguva pfupi yapfuura akadzima muffin chero yakataurwa.
Elena Kadvany is a staff writer for the San Francisco Chronicle.Email: elena.kadvany@sfchronicle.com Twitter: @ekadvany
Elena Kadvany achabatana neSan Francisco Chronicle muna 2021 semutori wenhau dzechikafu.Kare, anga ari munyori wevashandi wePalo Alto Weekly uye nemabhuku ayo ehanzvadzi anofukidza maresitorendi nedzidzo, uye akatanga nheyo yePeninsula Foodie restaurant uye tsamba yenhau.
Nguva yekutumira: Jul-30-2022