Bakery yeSan Jose yakatumidza zita rekuti "mochi cake" mushure meChetatu Tsika Bakery yakakumbira CA Bakehouse kuti irege kushandisa izwi rekuti "mochi muffin."
CA Bakehouse, diki, bhisiki remhuri muSan Jose, anga achitengesa mochi muffin kweanenge makore maviri pakasvika tsamba yekumisa nekusiya.
Tsamba kubva kuBerkeley's Third Culture Bakery inokumbira CA Bakehouse kuti ibve yamira kushandisa izwi rekuti "mochi muffin" kana kutarisana nematare emutemo. Tsika yechitatu yakanyoresa izwi sechiratidzo muna 2018.
Kevin Lam, muridzi weCA Bakehouse, anokatyamadzwa kuti haasi kungotyisidzirwa zviri pamutemo asi kuti izwi rakajairwa - tsananguro yezvikafu zvemupunga zvinonamira zvakabikwa muffin tin - inogona kutengeswa.
"Zvakafanana nekuisa chiratidzo chechingwa chisina kujairika kana mabhanana muffin," Lam akadaro." Isu tichangotanga, isu tingori diki bhizinesi remhuri tichienzaniswa navo.Saka zvinosuwisa, takachinja zita redu. "
Sezvo Third Culture yakagamuchira chiziviso chemubatanidzwa chechigadzirwa chayo chemufananidzo, vanobika chingwa vanga vachishanda chinyararire kumisa maresitorendi, vanobika chingwa nemablogi echikafu munyika yese kuti vasashandise izwi rekuti mochi muffin. Chitoro cheAuckland ramen chakagamuchira tsamba yekumisa-uye-kurega kubva kuTsika Yetatu. makore mashoma apfuura, akadaro mumwe muridzi Sam White.Mafungu emabhizimisi akagamuchirawo tsamba kubva kuTsika yechitatu muna April, kusanganisira bhizinesi duku rekubheka kumba muWorcester, Massachusetts.
Anenge munhu wese akafonerwa akakurumidza kutevedzera uye akachinja zvigadzirwa zvavo - CA Bakehouse yava kutengesa "makeke emochi," semuenzaniso - vachitya kudhumhana nekambani yakakura, ine zviwanikwa inotengesa mochi muffin munyika yose.Iyo kambani yakatanga hondo yemhando.
Inomutsa mibvunzo pamusoro pekuti ndiani angave muridzi wendiro yekubika, hurukuro yenguva refu uye inopisa muresitorendi uye nyika yekubikira.
CA Bakehouse muSan Jose yakatumidza zita rekuti Mochi Muffins mushure mekugamuchira tsamba yekumira uye yekurega kubva kuChetatu Tsika Bakery.
Wenter Shyu, muridzi wekambani yeTatu Culture, akati akaziva kare kare kuti bhekari inofanira kuchengetedza chigadzirwa chayo chekutanga uye chinonyanya kufarirwa.
"Hatisi kuyedza kutaura kuti izwi rekuti mochi, mochiko kana muffin nderomuridzi," akadaro." Ndezvechigadzirwa chimwe chete chakatanga bhekari redu ndokutiita mukurumbira.Ndiwo mabhadhariro atinoita mabhiri edu nekubhadhara vashandi vedu.Kana mumwe munhu akagadzira mochi muffin inoita seyedu uye (ari) kuitengesa, ndizvo zvatiri kutsvaga. "
Vazhinji vevabiki vechingwa uye mablogi echikafu akasangana nenyaya iyi vakaramba kutaura pachena, vachitya kuti kuita izvi kunogona kutungamirira kumutemo netsika yechitatu.Muridzi webhizimisi weBay Area anotengesa mochi muffin akati ave achitya achitarisira tsamba kwemakore. Pakayedza bheki reSan Diego kurwisa muna 2019, Tsika Yetatu yakamhan'arira muridzi wayo nekutyorwa kwechiratidzo.
Sezvo nhau dzetsamba ichangoburwa dzekumira-uye-kurega dzakapararira pakati pevabiki setiweki yezevezeve redhizeti, hasha dzakaputika muboka reFacebook rine nhengo 145 000 rinonzi Subtle Asian Baking. Vazhinji venhengo dzaro vabiki vechingwa uye mablogger vane mabikirwo avo emumochi muffin. , uye vane hanya nemuenzaniso wezvigadzirwa zvakabikwa TM zvakadzika mumudziyo unowanikwa kwose kwose, upfu hwemupunga hunonyunguduka, hunotangira kune yekutanga Itsika nhatu dzakavapo kare.
“Tiri nzanga yevanhu vokuAsia vanonyanya kubheka kubika.Tinoda mochi yakagochwa,” akadaro Kat Lieu, muvambi we Subtle Asian Baking.” Ko kana rimwe zuva tichitya kubika chingwa chebhanana kana miso cookies?Isu tinofanirwa kugara tichitarisa kumashure totya kumira nekumira, kana kuti tirambe tichigadzira uye takasununguka? "
Mochi muffin haaparadzaniswe kubva munhau yetsika yechitatu.Muridzi-mumwe Sam Butarbutar akatanga kutengesa mamuffin ake echiIndonesian kuBay Area zvitoro zvekofi muna 2014. Vave nemukurumbira zvekuti iye nemurume wake Shyu vakavhura bheka muBerkeley muna 2017. .Vakawedzera muColorado (nzvimbo mbiri dzavharwa zvino) uye Walnut Creek, ine hurongwa hwekuvhura mabhakeri maviri muSan Francisco.Many food bloggers vane mochi muffin mabikirwo akafuridzirwa netsika dzechitatu.
Mamuffin akave mucherechedzo werudzi rwechitatu rwetsika nenzira dzakawanda: kambani inosanganisirwa inotungamirwa nevaviri vekuIndonesia neTaiwanese vanogadzira masiwiti anofemerwa nehunhu hwavo hwechitatu.Izvo zvakare ndezvemunhu: Kambani yakavambwa naButarbutar naamai vake, avo. akagadzira madhiri, waakagura naye hukama mushure mekunge abuda kumhuri yake.
Kune Chechitatu Tsika, mochi muffin "inopfuura keke," yavo yakajairwa yekumira-uye-kurega tsamba inoverengwa.
Asi zvakare chave chigadzirwa chinoyemurika.Maererano naShyu, Tsika Yetatu yakatengesa mahosele mochi muffin kumakambani aizogadzira ega ega ezvakabikwa zvinhu.
"Pakutanga, tainzwa takasununguka, takachengeteka uye takachengeteka nechiratidzo," Shyu akadaro." Munyika yezvekudya, kana ukaona zano rakanaka, unorimhanyisa online.Asi ... hapana chikwereti. "
Muchitoro chidiki muSan Jose, CA Bakehouse inotengesa mazana emakeke emochi pazuva mune zvinonaka zvakaita segwavha nenzungu dzebhanana. Muridzi aifanira kuchinja zita redhizeti pazviratidzo, mabhurocha uye webhusaiti yepabheki - kunyangwe mabikirwo anga akaitwa. kumba kubva Lam achiri kuyaruka.Nzvimbo dzesocial media dzinotsanangura sekutenderera kwavo paVietnamese mupunga keke bánh bò.Amai vake, avo vakashanda muindasitiri yekubheka muBay Area kwemakore anopfuura makumi maviri, vakavhiringidzika nepfungwa iyi. kuti kambani inogona kutengesa chimwe chinhu chakajairika, akadaro.
Mhuri yekwaLim inonzwisisa chishuwo chekuchengetedza mabasa anonzi ekutanga. Vanozviti ndivo bhizinesi rekutanga reAmerica kutengesa mawaffles ekuSouth Asia ane pandan kuLe Monde, bhaka remhuri rekare muSan Jose, iro rakavhurwa muna 1990. CA Bakehouse inomira se. "musiki wewaffle yegirini yekutanga."
"Tave tichiishandisa kwemakore makumi maviri, asi hatina kumbofunga kuitengesa nekuti inguva yakajairika," Lam akadaro.
Parizvino, bhizinesi rimwe chete rinoratidzika kunge rakaedza kupikisa mucherechedzo uyu.Stella + Mochi akamhan'ara mukupera kwa2019 kuti abvise Chechitatu Tsika's mochi muffin trademark mushure mekunge Bay Area bakery yakumbira Stella + Mochi weSan Diego kuti arege kushandisa izwi, zvinyorwa zvinoratidza. .Vanopikisa kuti izwi iri rakanyanya kunyanyozivikanwa kuti ritengwe.
Sekureva kwezvinyorwa zvedare, Tsika yechitatu yakapindura nemhosva yekutyora chiratidzo chekutengeserana ichiti kushandiswa kwebiki reSan Diego mochi muffin kwakakonzera kuvhiringidzika kwevatengi uye kwakakonzera kukanganisa "kusagadzirisika" kumukurumbira weTsika yechitatu. Mhosva yakagadziriswa mukati memwedzi.
Magweta aStella + Mochi akati zvisungo zvekugadzirisa izvi zvaive zvakavanzika uye akaramba kutaura.
"Ini ndinofunga vanhu vari kutya," akadaro Jenny Hartin, director wezvekufambiswa kwemashoko kunzvimbo yekutsvaga resipi Idya Mabhuku Ako. ”Haudi kukonzera dambudziko.
Nyanzvi dzezvemitemo dzakataurwa neThe Chronicle dzakabvunza kana chiziviso cheThird Culture's mochi muffin chaizopona pakakwidzwa mudare. Gweta reSan Francisco-based intellectual property Robin Gross akati chiratidzo ichi chakanyorwa paUS Patent uye Trademark Office's supplemental register kwete register huru, zvichireva kuti. haikodzeri kuchengetedzwa chete.The Master Register yakachengeterwa zviratidzo zvinoonekwa sekuti zvakasiyana uye nokudaro zvinowana dziviriro yepamutemo.
"Sekuona kwangu, chirevo cheThird Culture Bakery hachizobudirira nekuti chiratidzo chayo chinotsanangura uye hachikwanise kupihwa kodzero dzakakwana," akadaro Gross. uye kutyora kodzero yekusununguka kutaura.”
Kana zviratidzo zvinoratidza "kusiyana kwakawanikwa, zvichireva kuti kushandisa kwavo kwazadzisa chitendero mupfungwa dzemutengi kuti chete inoshandisa izwi rekuti 'mochi muffin'," akadaro Gross, "zvichave zvakaoma kutengesa., nokuti mamwe mabheki anoshandisawo shoko racho.”
Third Culture yakatsvaga zviratidzo zvezvimwe zvinhu zvakati wandei asi haina kukwanisa kuzviwana, zvinosanganisira "mochi brownie", "butter mochi donut" uye "moffin".Mamwe mabheki akanyoresa mazita ekutengesa kana mamwe mazano chaiwo, akadai seCronut yakakurumbira. kuNew York City bakery Dominique Ansel, kana Mochissant kuRolling Out Cafe, hybrid mochi croissant pastry inotengeswa mumabheka muSan Francisco. Hondo yechiratidzo iri kuitika pakati pekambani yekuCalifornia cocktail nekambani yeDelaware zvihwitsi pamusoro pekodzero dze "chokoreti inopisa. bhomba. "Third Tsika, iyo inoshandisa turmeric matcha latte yakambodanwa kuti "Golden Yogi," yakaitumidza zita mushure mekutambira tsamba yekumira-uye-kurega.
Munyika umo mabikirwo emazuva ano anoenda kuhutachiona pasocial media, Shyu anoona zviratidzo sebhizinesi zvakajairika.Vave kutotengesa zvigadzirwa zveramangwana izvo zvisati zvaonekwa pamasherufu ekubheka.
Parizvino, vabiki vezvingwa uye vanyori vezvokudya vave vachinyeverana kuti vasakurudzira chero rudzi rwemochi dessert. (Mochi donuts yakakurumbira zvikuru iye zvino zvokuti nhepfenyuro yemagariro evanhu yakazara nemabheki matsva akawanda uye mabikirwo.) Pa Facebook peji ye Facebook, zvinyorwa. vachikurudzira mamwe mazita kuti vadzivise kutorwa kwemutemo — mochimuffs, moffins, mochin — — kwakapa mhinduro dzakawanda.
Dzimwe nhengo dzeBaking dzekuAsia dzakanyanya kukanganiswa netsika nemagariro ebhikikosi, iro rinoratidzika kunge rine chigadziro, hupfu hwemupunga hwakashandiswa kugadzira mochi, iyo ine midzi yakadzika mutsika zhinji dzeAsia. Vakakakavadzana kuramba tsika dzechitatu, uye vamwe vakasiya wongororo isina kunaka yenyeredzi imwe pane peji yeYelp yekubheka.
“Kudai mumwe munhu aizoisa chiratidzo chechimwe chinhu chetsika kana kuti chine revo,” chakadai sechiFilipino dessert halo halo, “saka ndaisazokwanisa kugadzira kana kubudisa mabikirwo acho, uye ndaizogumbuka zvikuru nokuti anga ari mumba mangu. makore, "anodaro Bianca Fernandez, uyo anoshandisa blog yezvokudya inonzi Bianca muBoston.Achangobva kudzima chero kutaurwa kwe mochi muffin.
Elena Kadvany is a staff writer for the San Francisco Chronicle.Email: elena.kadvany@sfchronicle.com Twitter: @ekadvany
Elena Kadvany achabatana neSan Francisco Chronicle muna 2021 semutori wenhau dzechikafu.Kare, anga ari munyori wevashandi wePalo Alto Weekly uye nemabhuku ayo ehanzvadzi anofukidza maresitorendi nedzidzo, uye akatanga nheyo yePeninsula Foodie restaurant uye tsamba yenhau.
Nguva yekutumira: Jul-30-2022